The 2017 (10th) Xiamen International Animation Festival ended successfully, attracting more than 85,000 visitors and visitors from home and abroad, an increase from the previous year. Many international faces come from countries and regions along the “Belt and Roadâ€, and the BRIC effect is highlighted in this year's Xiamen International Animation Festival. Well-known local enterprises such as Mi Wei anime, love anime, Xiangtong, Gigabit, and flying fish frequently appear. Among them, the domestic tide brand IP represented by the famous cartoonist Bai Song, Mei Lin and Aisha, has attracted the attention of guests at home and abroad. And love.
It is understood that there are 171 industry associations and animation and game companies participating in the exhibition, including 48 from Japan, Singapore, Hungary, Croatia, Poland, Indonesia, Malaysia, Thailand, South Korea, Hong Kong, Macau, Taiwan and other 12 countries and regions, exhibiting abroad. With a ratio of 28%, it truly has an international stage. Chinese people are very vague about IP, and consumers in developed countries are more mature in their knowledge and use of IP and derivatives. IP derivatives cover a wide range of accessories, including fashion, fashion, home furnishing, food, automotive, baby products, women's cosmetics and personal items. This will also help the local animation industry to connect with the international.
The summit of the international gathering of big coffee, celebrities gathered. Ed Desroches, Chairman of the ASIFA International Animation Association (USA), Luc Toutounghi, Chairman of the Se-ma-for Group of Poland, Zsolt Richly, General Manager of the animation company Kecskemetfilm Ltd in Hungary, and other overseas guests were present at the conference.
The jury of the 10th Anniversary Festival Golden Dolphin Awards is very strong. Some experts include Luo Jianglin, Dean of Jilin Animation Art College, Doctor of Aesthetics and Philosophy, Cai Daming, Member of the National Inter-Ministerial Joint Conference on Animation Industry Development, Shanghai Fine Arts Film Studio Deputy Director, Member of the Science and Technology Commission of the State Administration of Radio, Film and Television, member of the Film Professional Committee, Zhu Yuping, Croatian animation master, Daniel, director of the World Animation Festival, one of the world's animation festivals, Athens animation education expert, Anassiasia Dimitra, Greek director of the International Animation Association, Former President of the International Animation Association, the director of the Hiroshima Animation Festival, under the woods, and so on.
The famous cartoonist Bai Song, who is known as "Wang Jiawei of the design world" and "Disney style leader", brought the tide brand cartoon brand: Mei Lin and Aisha on the stage, they were enthusiastically sought after by the fans, and the popularity was overwhelming. It is reported that the image of the brand of Meilin and Aisha has been applied to the Shanghai Pudong Development Bank Credit Card, Beijing Bus Metro Great Wall Tongka, Guangzhou Yangchengtong and so on. After the first representative package and the second representative package were launched, they were very popular, and the fan base and the Japanese drama increased. Experts in the operation said that domestic IP should win recognition and praise on the international stage. It needs not only original connotation, but also internal strength, and it must be in line with international standards and go out to accept more challenges and opportunities. (Zhang Haisheng)
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