The development of any industry will experience the process of exploration, prosperity and competition. It will inevitably be accompanied by pain and struggle. After experiencing market competition, excellent groups will eventually come to the fore and the printing industry will not break away from this pattern. Then, how can small and medium-sized printing companies seek new breakthroughs in the gap? This article only focuses on small and medium-sized printing companies in combination with their own realities, avoiding weaknesses, and seeking other printing methods other than traditional printing methods to form a new point of economic growth. for reference.
The development of any industry will experience the process of exploration, prosperity and competition. It will inevitably be accompanied by pain and struggle. After experiencing market competition, excellent groups will eventually come to the fore and the printing industry will not break away from this pattern. Then, how can small and medium-sized printing companies seek new breakthroughs in the gap? This article only focuses on small and medium-sized printing companies in combination with their own realities, avoiding weaknesses, and seeking other printing methods other than traditional printing methods to form a new point of economic growth. for reference.
1 The printing space of books and periodicals shrinks, and the space for the development of packaging and printing services increases
The development of the packaging and printing industry is closely linked with the national economic development. According to China’s industrial analysis in 2006, it is clear that the market space for book printing in the printing industry is gradually shrinking. On the contrary, the annual output value of the packaging and printing industry has reached 100 billion yuan. The above accounted for more than 35% of the entire printing industry's output value. With the rapid economic development, it can be imagined that this will be another new profit growth point for the printing industry. Not only that, commercial printing will also be foreseeable. In the future, it will become the main force in the printing market. Although the current commercial rotation is tens of millions, it is also one of the most stable printing production methods in the world. It should be a breakthrough in the next few years.
2 sticker printing
In the world, there are mainly three kinds of self-adhesive label printing equipment: the first type is flexo printing, which is more common in North American countries; the second type is printing equipment mainly based on flexo printing and embossing, which is quite popular in Europe. The country’s favor; the third category is the printing equipment with relief printing as the mainstay and flexo printing as the supplement. This kind of application is more common in the Asia-Pacific region. China’s self-adhesive packaging and printing industry has its own characteristics, that is, the majority of small and medium-sized printing companies. Less specialized large-scale printing plants; many old printing facilities and fewer high-end equipment; unbalanced market development, developed coastal areas, and the development of the central region. The marginal areas are relatively backward, and the technologies and equipment used in label printing Toppan printing is the mainstay.
Self-adhesive label printing has two forms of web printing and sheet-fed printing. China is mainly a sheet-fed printing format, and there is still a big gap between the technological level and foreign advanced countries (equipment, process, material, design form). etc).
There are two main manufacturers of round-press label printing equipment, namely Japan's Ko-pack Co., Ltd. and Japan's sole proprietorship in Shanghai, Shanghai Xinyi Solar Machinery Line Co., Ltd. Their products belong to satellite continuous transmission. The paper format is configured with 6-color letterpress printing, a set of UV coating, and satellite equipment is the top equipment in the Asia-Pacific region. Due to the tension rectification system, it has a good adaptability to various printing materials and is the focus of China's printing machinery. One of the development products has great market potential and is also the goal pursued by small and medium-sized printing plants in the future.
Flexo printing stickers are the direction of future development. Of course, the development of flexo printing equipment is the key. Currently, domestic companies use domestic resources, and flexographic printing equipment produced by foreign technology has basically been able to meet market demand. Flexographic printing is not applied. The market share of adhesive tapes will increase rapidly.
Flexographic printing using UV ink instead of ink, is more conducive to environmental protection and improve the quality of printing, coating also uses a soft version of the coating, to ensure the uniformity of the coating and the gloss of the product requirements.
3 flexographic printing
Flexographic printing is widely used in European and American packaging and printing industries. American flexographic printing accounts for 80% of its total packaging and printing industry, Europe accounts for about 50%, and China only accounts for 8% of the entire printing industry's output value. We are flexible. There is still a big gap in the version of the application.
Flexographic printing adopts anilox roller to transmit ink, high insensitivity to ink control, convenient operation, bright color of flexo printing products, low production cost and short production cycle, and it is widely used in flexible packaging printing.
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