Stationery management is very different from other product management. Many people think that the more stationery products, the better, the cheaper the goods are, the better, but it is a very outrageous mistake. There are still some misunderstandings in the stationery business. Xiaobian has compiled ten misunderstandings for everyone, and everyone will come to study together.
1. The more varieties you manage, the better.
The variety of products is not as good as possible. The correct way is to inspect the surrounding customer base, select the best cost-effective product mix for the customer's consumption level and consumption habits, and avoid the same quality under the premise of satisfying the complete product structure. The price and performance of the product are repeated too much. Avoid unnecessary waste. Excessive repetitive goods can cause excessive inventory pressure and increase procurement costs, thus increasing business risks. In the course of business, under the premise of satisfying the user's use function, consumers should be guided to purchase their own products, and should not blindly introduce other brands that cause duplicates according to customer requirements.
2, the cheaper the goods, the better the sale, the higher the profit
Some operators regard the price as an important criterion for selecting products to operate, resulting in a business positioning that is too low to meet the needs of high-level consumers. It can only serve some low-level consumers, which is not conducive to long-term development. The choice of goods should be based on brand management, improve the positioning and image of the business, and at the same time, the "best value for money" products should be the first choice. Appropriate improvement of product grades can also effectively increase the turnover. Under the premise that the quantity of merchandise sales is relatively stable, the lower the price, the lower the turnover. On the contrary, the higher the price of the commodity, the higher the turnover; in the case of the same gross profit margin, the higher the turnover, the more the profit will be. high. From this point of view, the low-value goods of Maori high do not make more money than the high-value goods of reasonable gross profit. At the same time, branded goods contain more added value.
3. Price is the only standard for selecting suppliers
Some operators believe that whoever buys the price is low. This approach is plausible on the surface and is not scientific. The criteria for measuring suppliers should be comprehensively assessed in terms of price, quality, availability of value-added services and supply stability, and pre-sale services. Otherwise, it is easy to be affected by the bad behavior of some price wars and vicious competition, and it may even be deceived by counterfeit and shoddy products, causing unnecessary losses to the operators.
4, the longer the supplier's payment is dragged on, the better for themselves
This kind of approach may relieve the financial pressure on the short-term mitigation of its own operations, but it creates a bad credit record among the suppliers and does not obtain the long-term support of the suppliers. The correct approach is to make reasonable use of the support of the suppliers and gradually establish themselves in the operation. "Credit Bank". Maintain good cooperative relations with suppliers and develop together to achieve "win-win".
5. Misunderstanding direct sales as simple fast delivery and meeting any customer requirements for the product
Some operators believe that direct sales are even if the customer needs a pen to be sent immediately, what goods the customer needs to send. That is a superficial understanding of the mistakes of direct sales. The connotation of direct sales is to provide customers with customized and proliferating services. Including: timely delivery, according to customer requirements to provide the best "cost-effective" goods, provide reasonable procurement advice, help control procurement costs, develop a reasonable procurement plan, pre-sales and after-sales service.
6, establish a deep "communication" with the procurement staff to stabilize the customer network
This method of dealing with customer relationships can only work in the short term. This method alone is likely to cause adverse effects on customers, endangering the stability and long-term development of the business. Constantly standardize and improve the company's management and form the comprehensive competitiveness of the company, so as to achieve an overall improvement in image and service. Providing customers with a full range of value-added services is an effective way to stabilize customer networks.
7. The longer the account period for the customer, the more business you will do.
If an enterprise does not have an effective risk prevention system and standardizes operations, it will easily cause difficulties in the turnover of funds, and even cause dead accounts and bad debts, which directly affect the healthy development of enterprises.
8, the more downtown, the better the business, the bigger the business, the more business
The more the downtown area, the higher the operating cost. At the same time, the consumer group of stationery is relatively narrow. The large traffic volume does not mean that the stationery sales are very good. Because the location of the shopping mall should be from the effective range of services, the statistical analysis of potential consumption capacity. , the status of competitors, business cost assessment and other aspects of comprehensive consideration.
9, everything can be personally controlled to control the overall situation
The continuous development of enterprises, the limited energy of individuals, the operators should focus on the future, rely on standardized management, form the comprehensive competitive advantage of enterprise management, and realize the transformation to scale operation, which is the only way for individual business to develop into enterprise.
10. The bigger and more open the mall, the easier it is to gain the trust and support of the supplier.
The supplier's measurement of retail stores is not based on the simple judgment of the majority. The most important point is whether the management is standardized, the past business credits, good business conditions, clear business positioning, and high level of business risks. The most important point of assessment is whether the stationery store has the motivation for sustainable development as an important criterion for assessing the “credit quotaâ€.
Source of information: Internet
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