Recently, Yuer.com teamed up with Yinhuang Music Education Group to formally cooperate with the Royal College of Music to become its designated online platform in China. Cooperation includes youth music competition, winter/summer camp, winter/summer music festival, full scholarship guarantee RCM, concert, RCM master class, music education forum, national teacher training camp, international music award ceremony, etc. Art exchanges provide more choices for domestic middle-class families to access the education and content of international top-level art.
In recent years, with the improvement of the living standards of the people, more and more Chinese people have begun to pay attention to the improvement of spiritual life and aesthetic taste. The middle and high-class families and Kochi families who already have certain consumption power are increasingly demanding the next generation of art education. Strongly, art education for children and adolescents under the age of 18 has become a major part of the art training industry. However, at present, the art education market in the domestic market is uneven, lacking a truly authoritative and professional education center. The art training market is mostly based on local art schools, and there are few opportunities to contact international high-end elite schools.
In order to provide domestic middle-class families with more advanced international art education and content, Parenting has been actively seeking cooperation with top international art institutions and art colleges, and on May 9th, together with Yinhuang Music Education Group, Formally launched cooperation with the Royal College of Music.
The Royal College of Music (RCM) is a world-class century-old art school. The school was founded in 1882 and was founded by Edward VII. The principal is now the Prince of Wales (Prince Charles). According to the relevant world university rankings, the Royal College of Music is not only ranked first in the UK, but also ranked as the number one professional music school in Europe in the world. In 2015, Ms. Peng Liyuan, the first lady of China, asked the Royal College of Music to make the Chinese people more familiar with the college and accelerated the progress of RCM in the Sino-British art and culture exchange.
In this cooperation, there are special cooperation contents for children and young people under the age of 18. The Royal College of Music is responsible for designing the exclusive training courses and teaching materials of the Emperor Music Center, holding regular examinations and certificates every year, and tailoring the most for each student. Appropriate course plans; each year, the Royal Conservatory of Music will hold a nationwide youth music competition, an East or Summer Music Festival and an East Summer Camp; each year, 2-3 full-time scholarships will be sent to RCM, and the parenting network will serve The designated online platform in China will provide online education support services to provide top-level art education and content for the Royal College of Music in China, helping children and young people under the age of 18 to participate in international art exchanges and learning.
Parenting Network CFO Zhang Mozi (first from left) and Prince Charles (right) shake hands
In addition, there will be no less than 8 times a year appointed by the Royal Academy of Music to send famous music professors to China to give master class lectures and teacher training, cultural exchanges and concerts; national teacher training camp and music education forum; joint international famous music awards institutions Also, we will hold an international music award ceremony in our school; we will regularly invite outstanding British students to tour China and provide more opportunities for performance exchanges; we will join the Royal Academy of Music to hold a fundraising dinner in China, and all donations will be used to provide talented students. scholarship. Through the cooperation of Parenting Network and Yinhuang Music Education Group, we will further strengthen the exchange of Chinese and English art.
Parenting Network CFO Zhang Mozi (second from the left) takes a group photo with Colin Lawson, the dean of the Royal College of Music, in the second row.
As the leading vertical network platform for pregnant and babies in China, Yuer.com successfully became an IPO in Hong Kong in July 2015 and became the first listed mother and baby website in China. For more than a decade, Yuer.com has been continuously providing personalized solutions worthy of all the way for Chinese young families, and constantly providing diversified and deep demand for users. The parenting network and the Yinhuang Music Education Group officially launched a cooperation with the Royal College of Music to provide art education and training for middle and high-end families in the Mainland, and to build a bridge between Chinese and foreign music and art exchanges. When the layout advantage of the mother-infant Internet deep-seated is combined with the high-end professional music school education concept, it is bound to create a more vigorous art education situation.
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