Before today, ofo's products were almost left behind in the first group of shared bicycles. It uses only this one GPS-free positioning + password lock program, making its unlocking experience worse, and the loss rate / was illegally occupied away from other competitors. It adopts the "Princess Car" with the lowest cost and the shortest production cycle to reach the first place in the industry. At the same time, it also faces catastrophic failure rate and operation and maintenance costs. Exceeding 50+% of the main competitor's launch, plus a one-third deposit from Mobhai, is the biggest killer for new users. However, when sharing bicycles is no longer a new thing for users, and there are surplus varieties available on the market, how to make users not refund your deposit is the biggest problem. This is why Curve was born.
Curve was jointly developed by ofo and 700bike. The origins of the two companies are self-evident—Dawei and Zhang Xiangdong are alumni of Peking University. However, apart from the alumni friendship, the deeper reason for this cooperation is the R&D team and supply chain behind 700bike. The biggest “backhand behind the scenes†that led this business is Guo Jingjing, the 700bike vice president of Curve.
Guo Guo can be said to be a legendary figure in the bicycle industry. He came from a 10-meter platform (a mistake, in fact, an electronics industry). Since joining the folding bicycle brand in 2008, he has been stuck in the middle and upper reaches of the industry, designing and supplying products. The chain is well-known.
After joining 700bike, the team he led continues to work hard in the urban vehicle sector. Backstreet, Galaxy, Art Museum and other products are now available - although these niche products cannot be recognized in the consumer market in the short term.
Considering that urban and commuter bikes have a high degree of coincidence in urban commuting, and the former is highly impacted, 700bike is also indispensable and sharing bicycles rumors that rivers and lakes once rumors that investors have to find Zhang Xiangdong with money. Do a shared bike. No matter how happy the bicycle is, whether honey is confident or not, Zhang Xiangdong didn't have the first time to get rid of the frenzied influx of capital in the shared bicycle field.
However, after a "long" few months of layout, 700bike and ofo came together to put this battlefield in a "backdoor battle." During the early days of the development of wild growth, the market share was far ahead and the product was a mess. This young team was in desperate need of a product-end driver to pilot. At this point, the R&D capabilities that 700bike has accumulated over the years have just become the most powerful weapon at this moment.
A shared bicycle needs to achieve a balance between user experience, cost, and operation and maintenance; for Guo Guo, who has been deeply pursuing the industry for many years, he accomplished this task amazingly.
Curve is almost a "dream bike in the dream," and it almost solves most of the pain in mainstream shared bikes on the market today - lift rods, shock absorber cushions, standard wheel diameters, drum brakes, and all-in-one chain care , PU solid tire ... ... perfect balance between ease of use and durability, relative to the previous two generations of ofo can be described as reborn.
Adapt to 155 to 185 height users, and has a clear scale for users' reference, Curve has become the best product in the market to adjust the bar. In combination with the shock-absorbing seat cushions of various directors, the rust-prone problem of traditional spring seat cushions is avoided. Curve took a step ahead of Mobs in the prevention of falling chains. This spring guide wheel zipper design may become the standard for the next generation of shared bicycles and even civilian vehicles. Purchasing a durable chain developed by KMC for shared bicycles to further solve the drop chain problem. One-piece chain guard is one of the largest micro innovations in the field of shared bicycles. This design gives a good balance between perception and durability.
When the car basket became the standard for other home-shared bicycles, previously there was no car's ofo took a direct curve and overtook a basket product with the highest intensity in history. The best solid tire solution on the market today, PU solid inner tube + traditional tire, makes the best balance between maintenance-free and road feel. Curve is also pursuing extreme maintenance-free on the details that some users cannot detect. Note that this car is still using a code lock program, but the car's rear fork has been reserved for the electronic lock mount, which will allow OFO to upgrade the model in the future.
It is reported that ofo will be in-depth cooperation with the 700bike to produce this Curve - compared to years ago has been exposed in the small-scale rear-wheel mini version of the small yellow car, this can be described as real swordsman. Since then, 700bike will also be one of OFO's most important suppliers.
However, 700bike's greatest value is not capacity but product design and standardization capabilities. After the current period of design, standardization and supply chain control work is completed by 700bike, the subsequent capacity expansion will be realized by ofo large OEM suppliers. This division of labor enables 700bike to maximize the value of its soft power, while not having to be limited by capacity and cost control – this is also the bottleneck faced by countless 3,447 line foundries at this stage.
If Curve's large-scale mass production progresses smoothly, ofo's products will temporarily gain the upper hand in the industry; but sharing bicycles is bound to be a protracted battle, and ofo's opponents will definitely fight back. In the foreseeable future, various brands will also fight off product design, delivery, marketing, operation and maintenance, etc. Ofo wants to laugh in the end, there is still a long way to go.
Reproduced from: Le Sports
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