Nowadays, there are many food packaging designs that are faint, have no features, no personality, give people a feeling of deja vu, and lack new ideas. This is because the packaging design does not go deep into the performance of the product itself, market conditions and consumer psychology. Understand the results.
Pay attention to the following four points for the packaging design of food:
First, it is not appropriate to repeat, similar
To avoid this problem, we must first have a full understanding of the goods themselves, including the performance, role, quality, characteristics, consumption objects and historical sources of the goods. Secondly, we must go deep into the market, especially the packaging of similar foods. And observe the consumer psychology of consumers, listen to their opinions and requirements, and finally, based on the investigation and mastery of the information to conceive, design a variety of options to choose from. Not only can the repetition and similarity of the packaging design be avoided, but also the level of packaging design can be improved.
Second, should not be cumbersome, complicated
At present, another problem with food packaging design is that it is cumbersome and complicated. It is necessary to delete the packaging design and simplify it. The so-called deletion and simple is that the shape design of the product packaging should be simple and unique, easy to process, ship and sell; the second is the pattern, the text should be concise, so that consumers can easily understand and remember; the third is to use color to refine the beauty, make it gorgeous and real .
Third, not suitable for orthodox, old-fashioned
Food packaging in the modern market, if it is just like many packaging designs in the past, it only pays attention to the orthodox color. If it does not consider the changes in the market and the object, it will look old and not vital. Nowadays, the packaging design of the commodity not only has to stimulate consumption and prosper the market. The role of the consumer, but also to enable consumers to feel beautiful, vivid, image and even humor, funny, happy art enjoyment. This requires packaging design workers to strive to create their own artistic accomplishment, as a happy, humorous, funny artist, standing in the "if I am a consumer perspective", grasp the consumer's psychology, interests and hobbies, such a place Designed packaging does not have to worry about "live".
Article source address: http://
Throne Chair,Throne Style Chairs,Wedding Folding Chairs,Wedding Throne Chairs
Foshan Livemate Appliance Co., Ltd. , https://www.livemate-furniture.com