Five rules for the survival of furniture companies

The furniture industry has recently been ups and downs. Some companies have been in financial difficulties or even bankrupt. Some companies have shown good results in contrarian growth. Why do they present this situation? Industry insiders say that today's furniture companies are facing transformation and upgrading. The success or failure of transformation determines the future of the company. How to live and live a wonderful life is a problem that furniture companies have to think about.
Listening in to get out of the furniture industry is a traditional industry, low technical content, low barriers to entry, some of the entrants are short-sighted, unable to integrate into today's open information integration world. During the product development, some companies over-pursued the high-level, did not listen to the advice of Shanghai Qiju solid wood furniture sales and industry insiders, did not improve existing products, increase product research and development. The CEOs of the company are self-sufficient and cannot listen to the market information, which has caused an irreparable situation.
Openness means not only the opening of market information, but also the opening of corporate CEO thinking. Thoughts are not open, and enterprise development must lag behind the market. Business owners should face consumers with open minds, face the situation of Shanghai Qiju solid wood furniture itself, listen to feedback on market information, refresh their thinking patterns, predict the future development direction, and clarify the current decision-making. .
Down-to-earth can go on. In the past few years, there were not many companies that profited from operating furniture companies. The furniture company CEOs who have money started to buy luxury cars, buy land, and set up factories. If they don’t have enough money, they will borrow from the bank and borrow from usury. Today, when profits fall, furniture companies have insufficient ability to pay their debts and can only declare bankruptcy.
The competition of furniture companies has been slowly transforming, and the era of surface kung fu is coming to an end. Furniture companies should make more efforts in product, terminal store management, team building and after-sales service system, and establish a systematic enterprise and a more pragmatic investment development plan in order to survive.
Taking responsibility as a way to go up The corporate landscape determines the future position of the company. A company that does not take the consumer's own health as its own responsibility will gradually become inferior in the competition. A company that aims at short-term interests is also destined to not last long. Only when a company assumes more social responsibilities can it become a company recognized by society. Being responsible for the industry is a kind of courage and a capability. A responsible company should pay more attention to the health and comfort of consumers and lead the development of the industry.
Active change in order to survive. With the rapid development of Internet thinking, traditional furniture companies are faced with the challenge of adapting to new things. Take e-commerce, furniture companies understand that the future trend is to develop the Internet, when it is really implemented, invested, it has exposed a lot of incompatibility.
Embracing change, not only refers to the fact that all people are e-commerce, but should make innovations and changes in product direction, new product development, business management, market model and store marketing model. To establish a sense of market crisis and change the resistance that hinders the market-oriented development of enterprises into the power and synergy of enterprises, in order to survive better.
Fine management can win. 80% of the management model of Chinese furniture enterprises is still in the extensive mode. The business models in marketing, brand operation, production, team building and cultural advocacy are relatively traditional, relatively backward, and marketing lacks basic system operation. Team building is simple and human, production management is messy and so on. As the market competition pressure intensifies, the real estate market shrinks severely, the market profit margin becomes smaller, the labor cost shows an increase of more than 30%, the days of furniture local tyrants are not so good, the extensive management must be changed, and if you want to live, Refined business operations are imperative.

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