Can you imagine the huge changes in the mobile payment industry brought by a small box POS machine? With the rapid and stable development of China's economy, the unprecedented prosperity of e-commerce and the explosive development of smartphones, consumers are paying for products and services. The cravings and expectations are gradually improving. The mobile payment industry is undergoing a revolutionary change. Today's changes are not just hardware updates. The concept of “smart cloud payment open platform†in mobile payment is beginning to appear in people. In the field of vision.
As the promoter and practitioner of this change, box payment has always been on the road to innovation and has grown stronger in the step-by-step innovation practice. In July 2013, Box Payment announced that the company's Series B financing was successfully completed. This round of financing totaled more than 60 million yuan, led by Guowei Technology Co., Ltd., A-round investor Jinshajiang Venture Capital, and Atomico followed. Mr. Han Sen, CEO of Box Payments, said, “The success of Series B financing represents the investor's model of box payment and the recognition of China Mobile's payment market, which will further strengthen the position of box payment in the industry.†The top 56 registered patents in the payment industry are more responsive to the responsibility of high-tech enterprises to the society. At the same time, the third payment innovation (China) conference held in Shanghai in October 2013 included the “Mobile Payment Technology Innovation Awardâ€. And the "Innovative Leadership of the Year Award" two awards. This is enough to demonstrate the confidence and optimism of the payment industry for innovative and sustainable development of box payments.
At the conference, the innovation of box payment is not only the innovation in hardware, but also the innovation of ideas and models. In the cooperation with banks and merchants, the box payment found that due to the high price of traditional POS machines, high application threshold, high cost of promotion and maintenance, and high risk, most micro-businesses cannot meet the conditions for applying for POS machines. Consumers provide credit card services. However, as the consumption habits between banks and merchants change with the rapid development of mobile payment on the Internet, there is a need for such a mobile payment platform to carry out various consumer experiences that are close to consumers, regardless of whether banks or merchants independently develop and Maintaining such a platform requires a lot of manpower, material resources, and financial resources, which inevitably wastes precious time and opportunity costs. Mr. Han Sen believes that the open platform of mobile payment is a new service and opportunity for box payment and even the whole industry. In the theme sharing of the third payment innovation (conference), Mr. Hansen focused on the "intelligent cloud payment open platform". The concept of this open platform is a completely open, convenient and free platform for banks and merchants. The time and cost of users from application to online application is only 1/10 of that of traditional POS machines. What's more important is that the "smart cloud payment open platform" that uses box payment can save customers precious time and opportunity cost and quickly serve consumers. . After the meeting, Mr. Han Sen, CEO of Box Payments, said, “Using the results of research and development, debugging and improving the user experience in the previous two and a half years, the box payment hopes to bring this whole system, hardware, mobile APP and background technology system in the future. Open up and share win-win with banks and third parties. Implementing to provide professional mobile phone client applications for banks, to serve merchants, to expand the stickiness between banks and merchants, and to provide corresponding hardware or software products for offline merchants. Provide business services, products, data analysis, financial management and other services." After two and a half years of innovation accumulation, box payment believes that when this set of hardware and software services is also "smart cloud payment" open sharing After coming out, the cooperation between box payment and bank can also be extended to various businesses such as savings, card issuance, account opening, marketing, POS loan, etc. Merchants can also enjoy the new cloud payment experience brought by mobile payment anytime and anywhere, completely subverting the traditional POS machine, it is this kind of subversion of traditional innovative thinking, box payment can truly achieve the innovation of mobile payment Leather on the basis of the continuous improvement of the user experience on the mobile payment industry insight into consumer demand, paid by the bank, and third-party partners to provide a box of "intelligent cloud open payment platform" to bring better user experience.
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