When building a brand, the widespread adoption of new technologies, new processes, and new materials of many companies replaces the homogenization of printing products and competes with comprehensive values ​​of quality, specifications, and cost, and promotes high-tech, high-precision, and high-efficiency. Able, low-consumption, high-quality products lead to scientific consumption. Companies such as Shanghai Zihong Company, Jingdong Electronics Company, Yingkou Guanhua Company, Weihai Haitian, Jiangsu Rugao and others follow the above principles and develop a batch of unique products based on functional configurations. Over 20 years of reform and opening up, China's printing press manufacturing industry has made considerable progress. In order to narrow the gap with foreign industrial advanced countries and promote the sustainable and healthy development of China's printing industry, China's printing and equipment equipment industry was released in 1999 to 2010. 28-word technology development policy. That is: "prepress digital, networked; multi-color printing, high efficiency; diversified after printing, automation; high-quality equipment, serialization." The 28-character guideline includes many modern high-tech technologies and is a long-term direction for the printer industry. It is also the direction that companies can create high-level brands and shape good corporate image.
In order to realize the goals of multi-color printing and high-efficiency, many offset printing machine manufacturers in the industry are concentrating on superior talents, extensive foreign joint ventures and cooperation, and introduction of advanced technologies to achieve a perfect combination of independent innovation and imported technology. The most remarkable thing in 2003 was Beier Corporation's BEIREN300 four-color offset printing press and BEIREN 200 four-color four-color offset printing press. The introduction of foreign advanced design principles during development, and various key links with Italy, Germany, and the United States The business cooperation, using a world-class advanced structure, with a speed of 15,000 sheets/hour, is an ideal product to meet the needs of users for high-end printing presses.
Shanghai Guanghua brings Akiyama products to the market for the first time with a new corporate image, bringing with it the good news that famous brand names for multi-color offset presses in China have settled in China. Bestech40 and Bestech28, using large double-diameter cylinders, from heavy paper to tissue paper, from chlorinated vinyl to cardboard for packaging cartons, can achieve high levels of print quality. There are also Jprint40 and Jprint29 high-performance new-type double-sided printing presses, which combine the advantages of world-class sheet-fed offset printing presses and commercial web offset presses. It is an optional branding machine for printing companies.
The Beiren Fuji FNC-8800 narrow-width commercial rotary press is a new product that uses the high efficiency and connection processing capability of the form machine to develop a more exquisite and higher added value. This product adopts large drum design, has a good tension control, accurate overprinting, automatic control of the printing process has a unique place, is the ideal new product for the printing of bills form the color road.
Zhongjing Group's 660 series and 740 series four-color multi-color offset press; Qingdao Ruipu's 525 four-color five-color offset press; Weifang Huaguang Precision HG452 six-color multi-color offset press; multiple DY452 six-color four-color offset press And so on, are all brands that can realize multi-color printing and high efficiency.
Post-press diversification and automation are the goals pursued by Postpress. The post-press equipment can be said to be a large category of products with the largest number of printers, the largest number of manufacturers, the most intense competition, and the greatest potential for development. In 2003, after-print products introduced a large number of high-quality, high-quality models. Beiren Group LQb10 saddle stitch binding, TM20 automatic high-speed binder, Dingri S-series automatic high-speed collation page-adhesion machine, Tintin series vise-type automatic high-speed collation machine, etc. are all in cooperation with internationally renowned manufacturers. Brand machine. The MK920M high-precision gilding die-cutting machine and the MK1020SE high-precision gilding evacuation die-cutting machine introduced by Tianjin Changrong Printing and Packaging Equipment Co., Ltd. have adopted the latest foreign technology in many aspects such as the front gauge, foil feeding, and foil collection. Shanghai Yahua's latest roll-out TYM1050SL automatic holographic hot stamping die-cutting machine is used. Beijing Shengli Weiye Printing Machinery Co., Ltd. introduced ARROWCUT1600HFR corrugated paper die-cutting machine is a super-large die-cutting machine jointly manufactured with Nikko Japan, and is welcomed by the packaging industry. Wutai Group affiliated companies such as Galite, Sanqiao, Changjiang, Tianli, Chengxin, Hualong, Kangdali, Shengkang, Liming, Paper Products, Weilong, Weiye, etc. were all present at the 11th Shanghai International Printing. Packaging Paper Industry Expo displayed paperboard slotting machine, program-controlled paper cutting machine, four-color screen printing machine and other newly developed products, and focused on reflecting the brand of Wutai Machinery and the image of Rui'an printing and packaging industry.
In 2003, we paid great attention to the development of supporting products. Zhenjiang Sigger's development and production of various pumps set a record, and made positive contributions to improving the level of OEM products. The paper feeders produced by Zhejiang Tongye Printing Machinery Co., Ltd. Can be called the printing industry's fine brand.
When building a brand, Shanghai Printing & Packaging Co., Ltd. insists on people-oriented, combining innovation and application, taking the road of informatization to promote industrialization, upgrading product levels and enhancing product competitiveness. In 2003, it completed 19 new product developments, introduced 6 technology absorption and innovations, applied for 35 patents, granted 22 patents, and had five companies such as Ziguang and won the Shanghai Industrialization New Product Award.
In building the brand, Shaanxi Beiren Company advocated the concept of “not competing with peopleâ€. The so-called “do not compete with people†means that people do not fall into a simple price war. They must use their own unique technology and an innovative leader. Guide the trend. Under the guidance of this idea, they studied the development of printing technology, and successively cooperated with famous companies such as Fuji, Sumitomo Industry Co., Ltd., Italy, Schiavi, Vteco, etc., and conducted technical exchanges. They are familiar with the core technologies in the field and have produced excellent products. Gravure machine products enable enterprises to gradually get rid of low-level price competition and enter a higher level of brand competition.
While building the brand, the 42 backbone enterprises of the printing industry all carried out the IS09000 international quality certification. At the same time, they also conducted CE, UL, and GS certifications for the safety technical standards of different countries and regions to land Europe and the United States. The market has obtained a "passport."
It is the people of insight in the industry that pay more attention to the brand's casting and the shaping of the corporate image, thus forming a good harvest in both domestic and foreign markets. According to statistics, the export delivery value of 42 key enterprises in 2003 was 270.23 million yuan, which was 23.1% higher than that in 2002, of which foreign exchange earned through self-export completed 28.47 million US dollars, which was 14.3% higher than in 2002. 0 Shanghai Goss Co., Ltd. The export delivery value accounted for 36.7% of the industry's export value, and the foreign exchange earned through exports amounted to US$12 million, accounting for 42.1% of the industry, which is the first in the industry (see Table 4).
No. Name of company Export delivery value (10,000 yuan) 1 Shanghai Goss Printing Equipment Co., Ltd. 9927 2 Shanghai Yahua Printing Machinery Co., Ltd. 5648 3 Beiren Printing Machinery Co., Ltd. 2115 4$(function(){ $("#article img").attr("style","display: block;margin: 0 auto;"); })
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