Yoshinoya achieved a "high quality X high efficiency = high efficiency" business model by specializing and professionally making a bowl of beef rice sold for 100 years and succeeded in going global. In particular, compared with the fact that more than 70% of Chinese food in the SARS crisis was forced to go out of business, the reason for success is not complicated.
Relying on Standardization to Improve Competitiveness Chen Liang, general manager of Tianjin Dogbuli Fast Food Co., Ltd., has resumed its past prosperity after the SARS fast food industry. Reflecting on them, it reflects the “struggle†road that the fast food industry has been disturbing for nearly 20 years.
After KFC entered China in 1987, Western-style fast foods poured in. After the international fast food represented by McDonald's and KFC came to China, they rapidly occupied a large number of fast food markets in China with their high quality standards and strict service requirements. But as a Chinese fast food that mimics Western-style fast food, it has slowed down in the early stages of development. In the meantime, Chinese fast food brands have been clamoring with them, but they have never been able to form a climate. where is the problem?
The vice chairman of China Cooking Association Xia Yu once pointed out that the manual casual production of the traditional fast food industry should be developed towards standardized production. The workshop production of the front shop and the back factory should be developed towards the factory distribution. The problem of how the Chinese fast food industry has moved towards modernization has been solved. Imminent.
Traditional Chinese fast foods use experience and sensation to control quality. However, in recent years, emerging fast food groups that have entered the chain have begun to adopt standardized production and management methods, adopting scientific quantification standards in each process, and ignoring fast food in dogs. In the production of buns, the size of the steamed buns is determined quantitatively, the filling formula is quantified, and the amount of water is quantified, the formula of the buns is quantified, and the amount of other ingredients is quantified. At the same time, standardization is applied to each operation management procedure.
With the time-honored gold signboards and quality services, dogs ignore the fast food in the SARS era, with one hand grasping "anti-African", the amount of promotion. What the dog ignores is not only the food, but more importantly, the culture and service contained in the food. And this standardized form of culture and services has strengthened the spread of this food culture, making it rooted and sprouting in the minds of the public.
During the post-SARS period, people paid more attention to the quality, environment, and manner of dining. The "separate meals system" that is difficult to implement in the traditional catering industry has become an iconic selling point today. Although today SARS has gradually gone away from us, we should still strictly control the hygiene and safety of food, strengthen scientific management, and actively promote the brand, thus forming a healthy and growing climate.
Feel that SARS Chengdu Lelai Guokui Fast Food General Manager Wu Guiming, a general manager of atypical food, has affected the restaurant industry, and Chinese food is difficult to escape. However, the turnover of McDonald's, KFC, Pizza Hut and other businesses here are obviously better than Chinese restaurants.
The reason why Chinese restaurants are inferior to western restaurants is to lose their taste and quality, but to lose their food, hygiene, and standard services. First of all, from the form of dining, Western restaurants such as McDonald's, KFC, Pizza Hut and so on are almost all divided into meals. Second, Western restaurants opened in China mostly have a complete set of advanced management methods and health management systems. In addition, western restaurants pay attention to the management of a neat, modest management. Therefore, no matter in signboards, colors, decoration design, clothing, etc., are very particular about. Chinese restaurants, especially small and medium-sized Chinese restaurants, are very different. Some chefs and waiters are full of oil, and the service attitude and the quality of the salesperson are not comparable with Western restaurants. As a result, SARS broke out, and whoever has strong vitality immediately emerged.
But the fast food industry, which is also a Chinese food, is unique in the hustle and bustle of SARS. It has not only the Western-style meal-style characteristics, but also the taste of Chinese food; it has both the dining-style hygiene conditions in the form of Western food and Chinese dining habits; it not only integrates the management mode of Western-style restaurants, but also maintains Chinese characteristics. As a fast-food industry, we have always attached great importance to product quality and hygiene. Although during the SARS period, the turnover had a certain impact, it has always been favored by customers.
"Importance and misfortune"! As long as we can innovate in ideas and realize the non-contact economic situation that emerged during the SARS period, visionary catering entrepreneurs can use the time brought by SARS to buffer the adjustment of business models and changes in management methods.
To depend on science for development, Ma Ruichen, chairman and general manager of Beijing Minhou Catering Co., Ltd., came to SARS quietly, and the catering industry suffered the most serious injuries and blows after being overwhelmed. The days of closed isolation and closed doors give us enough time to think calmly. This war, which did not see smoke, was left to China's fast food industry colleagues not only as a result of losses in the financial statements, but also left us with a huge amount of wealth.
An outstanding nation, in the face of crisis, is not only responsible for itself, but also needs to integrate the strong national self-esteem with the attitude of being responsible to all human beings. Broadness and tolerance, science and calm are all indispensable.
An excellent industry, in the face of crisis, needs to clearly position itself in the world, examine the gaps on the global development platform, take a keen grasp of opportunities in the post-crisis development, and rely on the power of science to achieve a leap.
Although China’s fast food industry has survived the SARS crisis, it has not been mere luck to achieve a leap in development and stand on its own footing in the world’s fast food industry. Without the scrip of modern science, and wanting to stand shoulder to shoulder with the world's fast food brands, it will always be lofty. (To be continued)
Relying on Standardization to Improve Competitiveness Chen Liang, general manager of Tianjin Dogbuli Fast Food Co., Ltd., has resumed its past prosperity after the SARS fast food industry. Reflecting on them, it reflects the “struggle†road that the fast food industry has been disturbing for nearly 20 years.
After KFC entered China in 1987, Western-style fast foods poured in. After the international fast food represented by McDonald's and KFC came to China, they rapidly occupied a large number of fast food markets in China with their high quality standards and strict service requirements. But as a Chinese fast food that mimics Western-style fast food, it has slowed down in the early stages of development. In the meantime, Chinese fast food brands have been clamoring with them, but they have never been able to form a climate. where is the problem?
The vice chairman of China Cooking Association Xia Yu once pointed out that the manual casual production of the traditional fast food industry should be developed towards standardized production. The workshop production of the front shop and the back factory should be developed towards the factory distribution. The problem of how the Chinese fast food industry has moved towards modernization has been solved. Imminent.
Traditional Chinese fast foods use experience and sensation to control quality. However, in recent years, emerging fast food groups that have entered the chain have begun to adopt standardized production and management methods, adopting scientific quantification standards in each process, and ignoring fast food in dogs. In the production of buns, the size of the steamed buns is determined quantitatively, the filling formula is quantified, and the amount of water is quantified, the formula of the buns is quantified, and the amount of other ingredients is quantified. At the same time, standardization is applied to each operation management procedure.
With the time-honored gold signboards and quality services, dogs ignore the fast food in the SARS era, with one hand grasping "anti-African", the amount of promotion. What the dog ignores is not only the food, but more importantly, the culture and service contained in the food. And this standardized form of culture and services has strengthened the spread of this food culture, making it rooted and sprouting in the minds of the public.
During the post-SARS period, people paid more attention to the quality, environment, and manner of dining. The "separate meals system" that is difficult to implement in the traditional catering industry has become an iconic selling point today. Although today SARS has gradually gone away from us, we should still strictly control the hygiene and safety of food, strengthen scientific management, and actively promote the brand, thus forming a healthy and growing climate.
Feel that SARS Chengdu Lelai Guokui Fast Food General Manager Wu Guiming, a general manager of atypical food, has affected the restaurant industry, and Chinese food is difficult to escape. However, the turnover of McDonald's, KFC, Pizza Hut and other businesses here are obviously better than Chinese restaurants.
The reason why Chinese restaurants are inferior to western restaurants is to lose their taste and quality, but to lose their food, hygiene, and standard services. First of all, from the form of dining, Western restaurants such as McDonald's, KFC, Pizza Hut and so on are almost all divided into meals. Second, Western restaurants opened in China mostly have a complete set of advanced management methods and health management systems. In addition, western restaurants pay attention to the management of a neat, modest management. Therefore, no matter in signboards, colors, decoration design, clothing, etc., are very particular about. Chinese restaurants, especially small and medium-sized Chinese restaurants, are very different. Some chefs and waiters are full of oil, and the service attitude and the quality of the salesperson are not comparable with Western restaurants. As a result, SARS broke out, and whoever has strong vitality immediately emerged.
But the fast food industry, which is also a Chinese food, is unique in the hustle and bustle of SARS. It has not only the Western-style meal-style characteristics, but also the taste of Chinese food; it has both the dining-style hygiene conditions in the form of Western food and Chinese dining habits; it not only integrates the management mode of Western-style restaurants, but also maintains Chinese characteristics. As a fast-food industry, we have always attached great importance to product quality and hygiene. Although during the SARS period, the turnover had a certain impact, it has always been favored by customers.
"Importance and misfortune"! As long as we can innovate in ideas and realize the non-contact economic situation that emerged during the SARS period, visionary catering entrepreneurs can use the time brought by SARS to buffer the adjustment of business models and changes in management methods.
To depend on science for development, Ma Ruichen, chairman and general manager of Beijing Minhou Catering Co., Ltd., came to SARS quietly, and the catering industry suffered the most serious injuries and blows after being overwhelmed. The days of closed isolation and closed doors give us enough time to think calmly. This war, which did not see smoke, was left to China's fast food industry colleagues not only as a result of losses in the financial statements, but also left us with a huge amount of wealth.
An outstanding nation, in the face of crisis, is not only responsible for itself, but also needs to integrate the strong national self-esteem with the attitude of being responsible to all human beings. Broadness and tolerance, science and calm are all indispensable.
An excellent industry, in the face of crisis, needs to clearly position itself in the world, examine the gaps on the global development platform, take a keen grasp of opportunities in the post-crisis development, and rely on the power of science to achieve a leap.
Although China’s fast food industry has survived the SARS crisis, it has not been mere luck to achieve a leap in development and stand on its own footing in the world’s fast food industry. Without the scrip of modern science, and wanting to stand shoulder to shoulder with the world's fast food brands, it will always be lofty. (To be continued)
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