Corrugated cartons industry in China
China's corrugated paper box industry started relatively late and began to promote the use of corrugated boxes in 1954, 40 to 60 years later than Japan and the United States. After the reform and opening up, China's economy has developed rapidly, which has enabled China's corrugated paper box industry to develop rapidly. Its growth rate ranks first in the world, and its total output value ranks 14th in China's national economy.
The unbalanced economic development in various regions of China also causes an imbalance in the distribution and development of the corrugated box industry. At present, the corrugated box industry has formed the Pearl River Delta region represented by Guangdong, the Yangtze River Delta region represented by Zhejiang, Jiangsu, and Shanghai, and the Bohai Bay region represented by Tianjin, Beijing, Hebei, and Shandong.
Pearl River Delta region
The Pearl River Delta region, represented by Guangdong Province, is the most mature region in China's corrugated paper box industry. The development of the corrugated paper box industry in Guangdong Province has taken a leading position in China, mainly due to the developed economy and unique geographical location of Guangdong Province. Guangdong is a business center in South China, and it is home to the largest concentration of home appliances and electronics manufacturers. The huge market demand of the Hong Kong SAR and the Macao SAR has also greatly promoted this. Basically, the corrugated boxes in Hong Kong SAR and Macao are supplied by Shenzhen, Dongguan and Zhuhai. Some figures indicate that at present, corrugated boxes supplied by the Guangdong Province in Guangdong Province account for over 30% of the total corrugated cartons in the province.
There are nearly 5,000 corrugated cartons in Guangdong Province, with sales of over 50 million yuan and about 500 corrugated board production lines, accounting for one-third of the country's total weak. The corrugated box companies invested by Hong Kong in China are also the most concentrated in Guangdong Province.
Yangtze River Delta region
The Yangtze River Delta represented by Zhejiang, Jiangsu, and Shanghai is the most rapidly developing area in China's corrugated paper box industry in recent years. The rapid momentum has forced the Pearl River Delta region and it has exceeded its potential.
As far as Shanghai is concerned, according to the statistics of the Shanghai Committee of the Shanghai Association of Paper-Paper Associations, Shanghai's corrugated box industry recorded sales of 1 billion yuan in 1990, increased to 6 billion yuan in 2002, and reached 13 billion yuan in 2007, with an average annual growth of 30%. about. At present, there are 30 companies with annual sales exceeding 100 million yuan, and more than 130 corrugated cardboard production lines.
Shanghai is an international financial and economic center and an international metropolis. Since the reform and opening up, international capital has entered Shanghai, 252 strong international multinational corporations have entered the Pudong New Area of ​​Shanghai, and Chinese Hong Kong and Chinese Taiwanese companies have come to Shanghai to set up enterprises, which has brought excellent business opportunities to Shanghai and accelerated the rapid economic development of Shanghai. The development of the corrugated box industry has brought great progress.
Zhejiang and Jiangsu provinces are close to Shanghai, and the corrugated paper box industry is also very strong. Zhejiang and Jiangsu provinces each have about 400 corrugated cardboard production lines, and the total sales value accounts for the second and third place in the country. After the reform and opening up, a large number of state-owned enterprises and township and village enterprises were basically transformed into private enterprises, reaching 95%. With the rapid development of private enterprises, a large number of large-scale paper packaging group companies have emerged in Zhejiang. Shengda, Shangfeng and Jingxing have become China National Packaging Packaging's national China paper packaging development and production base, and China's paper product nanotechnology application research center. China Paperboard Development Base and other large-scale corrugated packaging production bases and centers.
Bohai Bay Area
In the Bohai Bay region represented by Tianjin, Beijing, Hebei, and Shandong, the corrugated paper box industry is most affected by economic development. However, Shandong's paper industry has a rapid development trend and has a relatively large scale. In recent years, the development of China's food industry, especially the dairy industry, has brought tremendous business opportunities to the corrugated box industry in the region. The development of the corrugated carton market has accelerated the transformation of corrugated carton technology and equipment in the region, and the number of corrugated board production lines continues to rise. Qingdao alone has more than 100 corrugated board production lines. In the near future, the Bohai Bay will become a new growth point for China’s economic development and lead the development of China’s regional development to the north. The development of the corrugated box industry in the region will leap to a new level.
The world has already felt the impact of the rapid rise of China's corrugated paper box industry. In a few years, the output of corrugated cartons in China may exceed that of the United States, becoming the world’s first large number of cartons in terms of production volume, not a large country in quality.
The Challenge of Corrugated Paper Box Industry in China
Although China's corrugated paper box industry has a relatively large production capacity and a relatively large development trend, there are still many problems.
Oversupply, serious excess capacity in corrugated board production lines
The experience of the strongest countries in the corrugated box industry in the world shows that the ratio of GDP growth in a country to the growth rate of corrugated boxes is 1:1.2 to 1.5. The growth rate of US GDP and the growth rate of corrugated box industry are very small, and the corrugated box industry has developed steadily.
Since 1995, China's GDP has continued to develop, with an average growth rate of 8% to 9%, while the average growth rate of the corrugated box industry during the same period was 16%. The growth rate of the corrugated box industry has greatly exceeded the growth of GDP, and the corrugated box industry's production capacity far exceeds the actual market demand. There are currently more than 5,000 corrugated board production lines in China, which greatly exceed the United States and Japan. There are more than 600 in the United States, more than 400 in Japan, and more than 800 in Europe, but their production lines are well equipped, of good quality and fast. The average operating rate of China's corrugated board production line is less than 40%, and the production capacity is seriously excessive. Competition in the industry is intensified and the consequences are very serious.
Intensification of equipment is not high
Although the number of corrugated board production lines in the United States is less than 20% of that in China, the output of corrugated board is more than three times that of China. This has a lot to do with the quality, speed, and operating rate of corrugated board production lines in China. Some of the tile lines in China were produced in the 1980s and early 1990s, with a width of 1.6m and a speed of 60m/min to 80m/min. Therefore, the elimination of narrow-width, low-speed tile lines, the development of wide-format, high-speed, fully automatic tile line and the increase in the operating rate are the top priorities of the corrugated box industry. To increase the operating rate is to take the road of "co-production system, decentralized box manufacturing" industry cooperation within the road. Must be through joint, mergers, reorganization and joint-stock reform, eliminating backward, small carton enterprises, the formation of large corrugated carton enterprise groups, so that advanced equipment to fully play its role.
The corrugated carton enterprise's modern management level is not high, profit cannot be maximized
The traditional "re-production, light management" ideology has made some large and medium-sized carton enterprises unable to innovate the concept of modern management. The management level has not kept pace with the technological transformation of equipment, and it has not been able to allow advanced equipment to exert more advantages and generate more profit. In addition, some corrugated box companies lack access to market information, especially the lack of experience in international market operations and product innovation. In order to gain market share, they can only resort to vicious competition, blindly push down prices, and fight price wars, eventually leading to companies. The low profitability leads to low profit or even loss of business.
Corrugated carton products are not high grade, single, unreasonable structure
At present, most corrugated cartons have poor product quality and are generally one-to-three-faced and relatively monotonous. Corrugated paper products are not many innovative products, promotion ability is not strong, resulting in a single product of the entire industry, the update is slow. The high-end, high-value-added products are not developed quickly, and the products with good performance are still lacking, the structure is irrational, and a large amount of national timber resources are wasted. The US three-layer corrugated boxes accounted for 89% of the total, and the five-layer corrugated boxes accounted for only 11%; the Japanese three-layer corrugated boxes accounted for 80% of the total, and the five-layer corrugated boxes accounted for only 20%; while the corrugated boxes in China accounted for five floors. About 70%, 30% only 30%, resulting in excessive consumption of raw materials, a waste of national timber resources. In consideration of national interests, structural adjustments must be made.
In the past six months, the financial crisis triggered by the US subprime mortgage crisis has gradually grown from local to global. It has spread to a wide range, has a deep impact, and has high impact intensity. At the same time, its impact on China's economic development has become increasingly prominent. The Chinese packaging industry, which is an important industry for the national economy, is also facing enormous challenges. How to deal with the crisis? How to create a turnaround? How to seize business opportunities? How to complete the packaging industry to maintain growth, promote development, adjust the structure of the task?
Some Suggestions of China Packaging Federation Paper Products Committee
Changing the crisis into a turning point, adjusting business opportunities
Conscientiously study the spirit of the Central Economic Work Conference and the important speech of President Shi Wanpeng of the China Packaging Federation. President Shi proposed 10 measures to deal with the crisis: enhance confidence and respond rationally; make good use of policies to get rid of difficulties and overcome difficulties; rely on backbones to stabilize the overall situation; industrial integration, development of alliances; market segments, business opportunities, technological innovation, structural adjustment; Ensure quality, stabilize the market; strengthen management and increase efficiency; attach importance to associations and safeguard escort; unite forces to tide over difficulties.
Strengthen cooperation and cooperation, expand scale, and establish large-scale group
Corrugated carton enterprises restructured to form large-scale enterprise groups in the form of cooperation, alliance, merger, etc., to expand the scale of production of enterprises, reduce unit production costs, save resources, integrate markets, eliminate supply and demand gaps, accelerate the pace of intensive integration, and jointly develop . The industry should integrate its advantages and adopt the principle of “classification and integration, effective concentration, and retreat into the high†and accelerate the pace of strategic reorganization of the corrugated paper box industry. In the next 3 to 5 years, the ratio of corrugated paperboard production line companies and tertiary-level small-scale enterprises will be reduced from 1:20 to 1:10.
Corrugated box enterprises must extend the product and service chain, must take the "special" and "special" path of economies of scale, there are "big strong" and "small" two modes. To increase the strength to participate in domestic and foreign market competition, take the professional development, distinctive characteristics, and excellent quality development path to the direction of “professional, special, refined, and newâ€.
Large corrugated box enterprises need a complete industrial chain, which should include materials supply, equipment introduction, printing and processing, logistics and distribution.
Analyze the development trend of user market, strengthen technology, management, product innovation
In recent years, some corrugated carton enterprises have begun to pay attention to innovations in various fields and developed corrugated paper product innovations using corrugated paper products as materials. Relevant industry experts believe that due to the improvement of the packaging and exquisite packaging requirements of customers, the corrugated paper box products in China will develop toward high strength, low weight, light weight, and multi-function in the next few years. Corrugated cartons are both a transportation package and the dual role of sales and beautification of advertising packaging. They require the development of carton (carton) packaging in the direction of environmentally friendly water-based printing. They also require the development of micro-tiles and special-shaped cartons (cartons) to meet Demand for a series of product packaging. At the same time, the development of medium and high-grade corrugated cartons products, focusing on multi-color cable corrugated boxes. Corrugated carton companies can only get a better understanding of this demand and strengthen innovation.
Circular economy becomes the main mode of development of corrugated box industry
At present, the growth of China's paper packaging industry is still an extensive economic growth mode. The utilization rate of resources is low, and the energy consumption per unit of output value is twice the world average. Circular economy is a kind of economic growth model that takes the efficient use of resources and recycling as the core, and has the basic features of low consumption, low energy, and high efficiency, and is consistent with the concept of sustainable development. The circular economy of the packaging industry will consist of four major links: reduction of packaging materials, reduction of consumption of materials, recycling of resources, and efficient recycling of packaging waste. The National Development and Reform Commission has taken the concept of circular economy as the guiding ideology for China's “Eleventh Five-Year Planâ€. This shows that the corrugated paper box industry has become an inevitable trend in developing a circular economy model.
Corrugated box industry should pay attention to talent training
At present, the lack of corporate response in all aspects has a certain impact on the development of enterprises. Enterprises must accumulate and cultivate a group of people who understand modern technology, design, technology and management knowledge, be familiar with fiscal and tax policies, make good use of economic laws and regulations, and be good at domestic and foreign trade and finance. Business and can make predictions on the market and project investment decisions and other talents.
At present, business leaders must conscientiously study and implement the spirit of the Central Economic Work Conference. President Shi Wanpeng of the China Packaging Federation takes the theme “Crisis, Turning, and Business Opportunities†as its theme, on the impact of the world financial crisis on China’s economy, and the current new features of China’s economy. The development trend and how the Chinese packaging industry responded to the crisis made important speeches. This has a very realistic inspiration and guidance for the packaging industry to study and implement the spirit of the Central Economic Work.
Mesh Office Chair,Office Mesh Chair With Adjustable Armrest,Office Mesh Ergonomic Chair,Office Mesh Movable Chair
Taihe Fangyuan Muye Co.,Ltd , https://www.fangyuanfurniture.com