The "FILA" brand recently changed hands from the Belle Sports ANTA Sports [10.74 0.19%], showing the different thinking of the two listed companies in Hong Kong that have strong sports brand channels on the sporting goods business.
On the evening of the 12th, Anta issued a public notice announcing that Anta has entered into an acquisition agreement with Belle and its wholly-owned subsidiary, Motive, will acquire 85% equity interest in Full Prospect held by Belle International and a wholly-owned subsidiary of Belle International The subsidiary, LeadChance, purchased the entire share capital of FILAMarketing.
Moderator commented: Although this "one China, one foreign" two enterprises do not belong to the same format, all they have in common is to sell their products. ANTA is a fast-growing Chinese local enterprise that has grown from its weakest to the present-day scale with every pair of shoes approved by consumers. It is called "gentleman loves wealth but should take proper measures."