1. Have a nice, easy-to-remember brand name
Many of the products of rice manufacturers in China are limited to brand name and no brand name on the packaging, or they only highlight the variety name but do not promote their brand name. This is not desirable. If there are only written northeast rice, cat teeth rice, Tianjin station rice, etc., many manufacturers of product trademarks are not obvious at all.
For rice manufacturers with certain brand awareness, some brand names are difficult for rural consumers to accept. If there is a well-known rice manufacturer in the south, there is a brand called "Some XX," and in some local customs, "Treasure" means a fool. This brand is difficult to accept in the local area.
Choosing some auspicious words with names of certain historical allusions and certain special meanings often play a good role in the dissemination of rural rice brand. For instance, in Jiangsu's "Zhongyuanmi" and Fujian's "Qiaofufu", its brand name is easier to accept for rural consumers.
2, beautiful, practical packaging design
Packaging design is the most crucial link in the branding of rural rice industry, because packaging plays an important role in the dissemination of rural rice brand promotion. A good packaging design can distinguish its own products from local low-profile rice products and attract consumers' attention. Let consumers feel the resonance when they touch it, and they have the desire to buy. Rural rice brand packaging design must take into account the simplicity, benefits, festive and generous requirements.
First design on the packaging specification. Usually, rural households will purchase 10kg of Zhuanghe and 15kg of Zhuang, while another part of catering, unit or large family will use 25kg. However, if you want to develop the "gift rice" market, you should consider introducing a small package such as 5kg Zhuang products.
Second, design on the packaging material. Usually, rural rice uses ordinary woven bags, which are easily damaged, and are easy to absorb moisture and water. Products are not easy to store, and quality problems are easily caused. Therefore, laminated woven bags or other moisture-proof materials should be used. Gift packs can be made of plastic bags or nylon bags. The products are vacuum-treated and cartons are used to reduce breakage.
Then consider the color of the package. The color of domestic rice packaging mostly uses green as the main color, but excessive use of green makes the packaging lack of personality. In rice packaging design, golden yellow, red and some simple and smooth lines can be properly added to highlight the auspicious colors. Product to improve the file times. If rice brands can carry out meticulous research when designing packaging, targeted packaging color design has a huge role in promoting the brand.
Finally, the brand personality is reflected in the packaging. This is a lot of rice brands in the packaging design flaws, we believe that any brand, has a unique image and unique association, so companies must be good at brand association and packaging design, "Zhao Yuan Mi" in this In terms of doing a better job.
3, good brand positioning
What does your brand advocate? This is the positioning of the brand. The degree of homogeneity of rice is high, and the brand's assertion is quite important. Positioning is made by companies, but it must be able to impress the hearts of the majority of farmers. In a word, the brand is positioned in the hearts of ordinary people. Champion meters of "food like rice, do Zhuang Yuanlang" is very acceptable to others.