Retalk about the shortcomings of network publishing

All things have positive and negative aspects. After introducing various advantages of online publishing, we cannot but see that due to various reasons, the pace of development of online publishing has not been very smooth. Its development is not as smooth as one would expect. In the short term, the Internet cannot fundamentally instigate the dominant position of traditional publishing. There are mainly the following reasons:

Computer screen

The current web publishing is mostly in text format. Readers must read on the computer screen. It is undeniable that this is not a good reading environment. Looking at a flashing screen and moving text for a long time is a big burden on the reader's eyes. The damage caused by the computer screen to vision is insurmountable. In addition, the style of online publication fonts will also directly affect readers' interest in reading.

2. Number of readers

Specific to our country, due to the objective impact of the economy, the penetration rate of computers has increased substantially compared with the past, but it has not yet been universally owned by everyone. Therefore, domestic Internet users are still concentrated in cities and regions where people with higher cultural levels are concentrated. At the same time, the majority of readers are still in concept and are accustomed to reading paper publications.

3. Network transmission speed

The slow transmission speed and narrow bandwidth are important factors. Although the Internet can cover users from different levels, the network bandwidth cannot keep up with the development of the number of Internet users, and it cannot fully bring out the characteristics of network multimedia.

4. The reading process is complicated

The current man-machine interface is too complicated and it brings a lot of inconvenience to the reader. The reader must have basic computer network knowledge, and can only see the information after several steps of operation; unlike print publications, readers will read and follow them. Moreover, online publications are unlikely to allow multiple people to look at the same computer. Therefore, it is impossible to share online publications with others.

5. Habits do not adapt

Readers can read the entire page while online publications can only display one article at a time. How to make readers who have become accustomed to accepting print media and who like to read through the publications gradually become accustomed to reading through computer screens. This still requires long-term education and promotion.

6. Content is mixed

The Internet is full of various information content, there are news and information that are good for people; it also has some network information that is not healthy and even undermines the image of society and the country. It makes people unable to escape, so it is impractical. Selecting the information you need is a good way to resist it.

In short, the advantage of online publishing is that the traditional publishing industry cannot match it. Its publishing process and business model also raise a comprehensive challenge for traditional publishing. It represents the future direction of the publishing industry.