With the gradual improvement of people’s living standards, everyone’s requirements for the living environment are getting higher and higher, especially the home decoration culture that is closely related to life. It has risen from a simple practical decoration to a realm of high-level spiritual culture. As a result, the printing industry that devotes itself to fashion and personalization has become the new darling of the market. Special printing has become a new direction for the development of traditional printing industry with its high added value and wide range of printing, and has fully penetrated into all areas of home decoration, and has become a beautiful landscape of the home improvement industry.
In the second half of the year, the recovery of the real estate market will directly drive the recovery of the downstream home market. Also, as a special printing industry in the upper reaches of the home market, how do you get a cup of tea from the market? Is an important choice for companies!
Home decoration full of vitality Chaoyang industry
In recent years, various forms of home decoration have come from all over the place. Everyone wants to make their home colorful and unique, which is also a reflection of people's pursuit of a better life.
In the first half of 2009, the financial crisis arrived unexpectedly, raw materials rose and then rose, and the real estate industry was in a sluggish state. In the face of “internal and external problemsâ€, the home building materials industry timely adjusted its market development strategy and sales model. However, "stricken" is not able to withstand the harshness of reality. The removal of B&Q's homes and the disappearance of small brands of building materials have caused the entire industry to really feel the harshness of shuffling. What is gratifying is that the entire industry is not as "cold" as expected. On the contrary, with the economic recovery, especially the recovery of the property market, the "winter" that began in the second half of last year has been thawed and has begun to pick up. Signs.
Tian Wanliang, secretary-general of the China Building Decoration Association Information Advisory Committee, said in a series of interviews with SouFun “Consumer Household Trends in Chinaâ€: “Since the country’s firm confidence policy, including the China Association of Housing Costumes, has a direction to guide, the home industry generally began to shake off in the first half of the year. The impact of the financial crisis has returned to the track of rapid development.†One of the characteristics of the home industry this year is the increasingly strong brand effect. The scale and market share of some leading companies are gradually increasing. This is a sign that the market has matured.
In the future market, after home companies become bigger and stronger, how to better reward consumers and how to achieve sustainable long-term development will become a problem that companies need to solve. Home decoration is a sunrise industry, sustainable development, the future of new rural construction, the transformation of old cities, etc., whether it is public buildings, tooling, home improvement, design and construction materials are a big market, so home companies also We must have the ability to innovate and continuously enhance our core competitiveness.
Special printing industry opportunities and challenges coexist
In today's economic globalization, the topics of “environmental protection†and “energy conservation†have infiltrated into all walks of life. More and more consumers place environmental protection on the top spot of home decoration.
Green environmental protection is beneficial to the development of enterprises both in the long and short term. In the long run, each printing company is responsible for the environmental protection obligations and responsibilities. Then the environmental protection measures of the entire country and even the world are implemented. To improve our country’s natural environment and improve the deteriorating state of the earth, we “do it from me. "Direct and long-term beneficiaries". In the short term, regardless of whether domestic printing companies will go out of the country and participate in international competition, they must speed up the solution to the pollution problems of their own production.
Special Printing As one of the techniques for decorating home decoration, how to take the lead in realizing green and environmental protection printing is not only the top priority for companies, but also an opportunity to lead future industry development. We believe that through the joint efforts of the upstream and downstream markets, and regular or irregular holding of some technical and trade cooperation activities, the application and promotion process of China's special printing will continue to accelerate, and the home decoration market will also be moving to a new level.