The "Double 11" comes from the price of the family. 799, 899, 998, these flat rice package quotation patterns prevailing in the Internet home improvement industry are quietly contagious to the custom wardrobe field. Multiply the projection area of ​​the wardrobe by the package price, you can purchase a wardrobe that is customized for you. Compared with the finished wardrobe with a price of nearly 10,000 yuan, the price of such a custom wardrobe can be controlled at a glance. It seems to be worry-free. The Beijing Business Daily reporter found that the low-cost package hidden hidden traps, the wardrobe customized at this price is extremely simple, some brand wardrobes are even only semi-finished products, rails, anti-collision strips, dust-proof strips, drawers, etc. are not equipped, function The partition cannot meet the normal needs of life.
Wardrobe brand frequency push low price package
The "custom" and "799 yuan / square meter" low price marked in red characters attracted Miss Zhang, who is decorating the first house, to enter the storefront of Sophia in a well-known store. According to the price given by the package, Miss Zhang’s projection area of ​​about 5 square meters will cost less than 4,000 yuan, which is cheaper and more personalized than the finished wardrobe with thousands of dollars or even tens of thousands of yuan. The wardrobe of demand is indeed tempting.
In the upcoming "Double 11" shopping festival, Sophia's flat meter offer model has become a popular practice for custom wardrobe brands. Open Tmall and enter the "customized wardrobe", all major brands have launched a cost-effective custom wardrobe package in a conspicuous position. In addition to the "799 yuan / square meter" package sold by Sophia, famous custom brands such as Siniman, Marg, Dinggu, Piano and Hao Laike also launched low-priced packages. Such as the good Lai Kee package is 999 yuan / square meter, Piano's package is 980 yuan / square meter, Shi Nieman's package is 798 yuan / square meter, top solid package is 789 yuan / square meter. The promotional price of Marg custom is 999 yuan / square meter, and in the "double 11" it is reduced to 800 yuan / square meter.
Customized wardrobes have two calculation methods, one is based on the expansion area, that is, the cabinet board, the door panel, and the hardware are itemized by item; the other is calculated according to the projected area of ​​the wardrobe, and the cabinet door is sent to the cabinet, that is, the cabinet length× The cabinet width × set unit price is the price of the entire custom wardrobe, which is also the main way of the square meter package quotation mode. In the eyes of consumers, it is really worry-free to buy custom wardrobes at the price of the package. The price is controllable and clear at a glance. What's more, according to the publicity of the merchants, the cabinets given by the custom-made wardrobes are made up of 4-5 kinds of modular cabinets. The cabinet size can be customized according to the size of the space. Different cabinets can be customized according to consumer needs and space. The free combination of sizes is really intimate!
However, when consumers really face the custom wardrobe low-cost package, it is not that simple.
799 continues to increase to 1158
At the low price of 799 yuan / square meter package, Miss Zhang decided to choose Sofia. "The clothes are not expensive," and such a slogan is naturally trustworthy. When she started designing, Miss Zhang found that it was not the case.
Miss Zhang’s wardrobe has a projection area of ​​5 square meters and consists of cabinets 1, 2 and 4. There is no storage area and a dressing mirror, and only one drawer is included. More importantly, the necessary damping door for the wardrobe is not Included in this package, if you just buy it home in the form of a package, it is difficult to meet your own needs.
Therefore, the designer began to add items: add a 480mm drawer to store close-fitting clothing, 220 yuan; for the convenience of opening the door, add a pair of damper door suction, 350 yuan; add a dressing mirror, 780 yuan; in order to be able to hang In the summer long skirt and the winter long coat, an "L zone" is additionally arranged on the basis of the original space, and two plates are added. The price is calculated according to the price of the plate of 299 yuan / square meter, and the cost is close to 200 yuan. The designer finally gave a quotation, calculated according to Miss Zhang's 2.4×1.8 cabinet projection area, totaling 5001 yuan, equivalent to 1158 yuan / square meter, adding 259 yuan / square on the basis of the original package 799 yuan / square meter. Rice is close to half the price of the original package.
Faced with the suggestion that the designer can add a waistline on the door panel to make the overall look more beautiful, Miss Zhang shook her head. We must know that after adding a waistline, the price will increase to 1258 yuan / square meter.
"The type of space that Sophia can choose is very limited, and it is easy to go beyond the package. The overall calculation is not so cheap." In the brand's famous Lai Ke specialty store, which is known for its custom-made wardrobe, a salesperson told the Beijing Business Daily. reporter. However, the low-priced package launched by Haolaike is also an increase in the number of internal cabinets. The internal cabinet board must not be more than 5 pieces. The damping door suction of 300 yuan/pair must also be provided by the consumers themselves. "Exceeding part of Yitong 120 yuan / , drawer 280 yuan / piece". The 798 yuan/m2 package introduced by Siniman also proposes that the standard layout will be given a standard ordinary drawer, including 2 meters and outside the reasonable range of the two sides without separate charges, the standard layout plus accessories and plates are calculated at 60% off. .
Low price package hidden trap
In general, consumer demand for wardrobe storage includes storage of long and short clothing, underwear, socks and other small items, bags and other accessories, as well as seasonal clothing and bedding, which requires a long hanging area and short section of the wardrobe. Clothes hanging area, stacking area, multiple drawers, storage area and season change area. In addition, according to the age, gender and family structure of consumers, the proportion of each district needs to be adjusted accordingly. For example, the stacking area of ​​children's wardrobes is appropriately increased, and the hanging areas of young men and women are correspondingly enlarged. In the low-cost wardrobe package, functional partitions such as drawers and long hanging areas are not perfect, and it is difficult to meet the needs of consumers. Such wardrobes are allotted as “small wardrobes†by the same main custom-made houses.
The Beijing Business Daily reporter saw that the custom-made wardrobes launched by Shangpin Home are also the same as the low price, but different from the package pricing model of Sophia and Hao Laike, the Shangpin home chooses the factory price model, 21 different styles, according to the size. The overall quotation, damping and other hardware configurations are complete, and the drawers and cabinets are no longer charged.
If you only add items such as drawers and mirrors according to your own personalized needs, it is still accepted. The Beijing Business Daily reporter learned from the Tmall flagship stores opened by major brands that many well-known brands launched low-priced packages. Even just semi-finished products. According to Piano's Tmall customer service, the 980 yuan / square meter package includes cabinets, cabinet doors, three layers and clothes, "drawers and rails need additional pricing." In the low-cost custom wardrobe package launched by the top solid wardrobe and Marg Home, the dust-proof strip, anti-collision strip and guide rail need to be configured separately for separate charges. The top solid Tmall customer service said, “The hardware is top-mounted and needs another Calculate the price, the specific price will be counted together by the designer." Magma Home Tmall flagship store customer service told the Beijing Business Daily reporter, "A single cabinet gives a garment pass, two partitions, a single cabinet door gives a handle, two quick-install door hinges, other hardware accessories need to Aligned."
Extended reading: furniture online shopping into consumer complaints in the hard-hit area electrical industry online shopping services or reference
In addition to the additions, the quality of the products offered by the low-priced packages is also worrying. "In order to reduce the cost, some custom-made wardrobe brands use very thin plates. The stability of the wardrobe made of such plates is very poor. Once the wardrobe is moved, the backboard is prone to problems." A person familiar with the industry told the Beijing Business Daily reporter .
Consumers of different ages, genders, and different families will have different needs for custom wardrobes. Customizing according to the individual needs of consumers is the advantage of custom wardrobes. The low-cost custom wardrobe package launched by Sofia and others seems to be simple. In fact, it does not meet the real life needs of consumers. Consumers need to spend a lot of money for additional items. For example, the door panel in the low-priced package is basically a louver sliding door without a waistline, which is the simplest wardrobe style. “The low-cost package traps are heavy, and the simple wardrobe is just a marketing gimmick.†An industry insider said.
(Reporter: Qu Yingjie Original title: 799 yuan / square meter? Low-cost wardrobe hidden trap)
private label natural skincare handmade soap ,30 years experience guangzhou cosmetics factory supply ,OEM/ODM service is welcomed .
Guangzhou Athena Cosmetics Manufacturing Co.,Ltd is a subsidiary of YALAN international group which is located in Guangzhou,china.it is the production center of YALAN international group branding products,specialized in the development and production if cosmetics.ATHENA is qualified for import and export.
controls the quality in full accordance with GMP, ISO9001 quality system good manufacturing practice for cosmetics and key points of cosmetic production licence inspection.
Handmade Soap,Whitening Body Soap,Face Soap ,Toilet Soap Bar,Hair Shampoo Soap
Athena(Guangzhou) Cosmetics Manufacturer Co., Ltd , https://www.gzathenaskincare.com