It is understood that this Belgian brewed beer has a long history of 250 years. To this day, its brothers Fons & Jan Martens, the eighth generation descendant of the brothers, still inherited family recipes 250 years ago. They are cautiously and meticulously run this Belgian company. Not far from the German border Bocholt's factory.
At the new product launch on June 17th, the brand beer abandons the glass bottle of traditional beer and turns to look “cool outfitâ€. Its packaging is not different from the common mineral water bottle material on the market. It is currently popular in Europe. Le bottle packaging. The reporter learned that PET bottles have the advantages of safety and environmental protection, such as non-explosive bottles, light weight, low freight, long-distance transportation, disposable bottles, recyclable recycling, and recaps. The soft drinks industry has already switched from glass bottle packaging. In PET bottle packaging, PET bottle technology has progressed in recent years and now it has entered into alcoholic beverages.
Based on the original brewing method, the 250-year-old Belgian brewed beer began producing PET bottles in 2003. Today, the brand produces 300 million bottles of PET-wrapped beer each year. It is currently the largest European brewer packaged with PET bottles.
In 2007, Chinabi Beer (Suzhou) Co., Ltd. spent US$100 million, combined with the beer brewing equipment of the Far East Group's strength in the polyester industry and 250 years of experience in Europe, and successfully manufactured high gas-barrier PET that has been sold in Europe for more than five years. The beer bottle (Coolerpak, or "Cool Bottle") became the first beer in the market in China to be packaged in cool music bottles in China.
Zhu Weili said that he chose to land in the markets of Guangzhou and Shenzhen under the financial tsunami environment. He hopes to use the Belgian beer brewed way, with his mellow taste, fresh taste and its fresh and elegant taste. Aroma and other characteristics to conquer high-quality consumers in southern China. With immediate effect, this brand of beer packaged in cool music bottles will enter major shopping malls in Guangzhou and Shenzhen, and a series of free drinks and tastings will be held in two major cities.
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